Hull FC Rugby League Football Club
Super League giants, Hull FC required a new web site to increase their professional image and deliver better value to their sponsors and partners.
Part of this new website would deliver a new range of content such as the club history, stats, latest news with pictures, full fixtures & results, tables, venue information, along with front page “quick-looks” that will allow the fan to quickly see those key segments of information. They also wanted to offer a web site to their fans that would be a central source for their rugby league appetite, allowing the fans to get all the latest Rugby League news in one place.
We delivered a website to match the brief where their sponsors now have more coverage and better value. The fans now have a central point for Rugby League news as we have fed Sky Sports Rugby League news into the site along with the main headline news prominently displayed on the left. New content such as the history archives deliver Hull FC’s rich history proudly along with their whole results archive from every season back to when the club was established in 1895.
The One Point Media also integrated all various Hull FC websites such as the official online club shop,which has since increased online sales by a handsome 50% in 2008, official mobile phones, official eBay shop and most recently, HULLFC.TV, a multi-media platform where The One Point film and produce highlights, features and interviews via the web. Navigation is always a key factor in any website and is no truer than with the Hull FC project. A new unique ‘filing system’ style menu was introduced allowing the users to navigate to any section or page in no more than a couple of clicks.
Since launching the new web site in March 2008, web traffic has tripled across all Hull FC websites.
“The new web development project from The Media Point has become far more valuable than we originally anticipated when we decided to upgrade our official website. The new website has been an integral part of our ongoing communications and marketing strategies and the new online TV channel in HULLFC.TV has been second to none in allowing us to deliver fresh and exciting content to our loyal fans.
Our new online shopping platform has provided a facility to our fans across the globe so they can purchase their favourite merchandise wherever they are. Our online sales have increased by over 50% in the last year, largely down to the ease-of-use and quick navigation that the new site operates under.
The Media Point delivered fresh and exciting ideas from the initial briefing right the way through to the final development and I’m really pleased with the partnership that Hull FC has with The Media Point.”
James Rule CEO, Hull FC
“Our new web site from The Media Point has been nothing short of outstanding. As Community Director it has always been important to me and the club that our communication links are the best in the Super League and keeping our loyal supporters and sponsors updated is essential. Hull FC TV has been brilliant in broadcasting all the hard work that comes from our community team through online videos, as well as giving our supporters a new insight into the club.”
Jon Flatman, Community Director, Hull FC
